Pursuit OSMay 28, 2026
The Missing Middle: Why CRM Was Never Enough for Complex B2B Deals
The biggest lie in modern revenue operations is that a perfectly configured CRM will help you win complex deals. It won't.
6 min readRead
Perspectives, playbooks and product thinking for leaders building the next generation of enterprise GTM.
The biggest lie in modern revenue operations is that a perfectly configured CRM will help you win complex deals. It won't.
How leading EPC firms are using AI to frame bids on day one, not week six — and the margin uplift it unlocks.
Six structural patterns we see in pursuits that consistently convert above 40%.
Lessons from our GrowthSutra advisors on where AI helps, where it hurts, and where it must never go.
Discover them before they become expensive business outcomes.
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