Blog

Field notes on the Pursuit OS era

Perspectives, playbooks and product thinking for leaders building the next generation of enterprise GTM.

Pursuit OSMay 28, 2026

The Missing Middle: Why CRM Was Never Enough for Complex B2B Deals

The biggest lie in modern revenue operations is that a perfectly configured CRM will help you win complex deals. It won't.

6 min readRead
IndustryApril 16, 2026

EPC Pursuits in 2026: Bidding Smarter in a Margin-Compressed World

How leading EPC firms are using AI to frame bids on day one, not week six — and the margin uplift it unlocks.

7 min readRead
Winning StudioApril 2, 2026

Proposals That Win: The Anatomy of a Modern SoW

Six structural patterns we see in pursuits that consistently convert above 40%.

5 min readRead
LeadershipMarch 19, 2026

What 130 Years of Enterprise Sales Taught Us About AI

Lessons from our GrowthSutra advisors on where AI helps, where it hurts, and where it must never go.

9 min readRead

Hidden risks don’t disappear. They compound across stakeholders, pricing and delivery. 

Discover them before they become expensive business outcomes.

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